Pre-Production History of Music videos

"There has been lots of change in the sounds. There have also been new singers with different voices bringing in different sounds. The instruments have changed as well, example over 50 years back acoustic were much more popular but then trends changed and electric guitars became the 'new thing'. Music will continue changing with new instruments and new talent." Music videos have been the ultimate growing trend in the media world, they have evolved from being a way of simply viewing singers and stars, to being a source of fashion and trend.

The 1950's

Released in april 1957

Due to the analogue and undeveloped technology music videos were shot in black and white, controversy has always been around but this was the begining. As a result of television being introduced in the 1950's, the studios and companies decided it was time to fill the gap in the market and start creating visuals for music created by popular artists.

The 1960's

Released August 1963

The beatles were a popular trend during the 1960's and performed numerous live gigs. At the time flashy music videos couldn't be created due to the absence of technology. However audience reactions were shown to emphasise the popularity of The Beatles, through doing this people were influenced at home by the editing style without realising it.

The 1970's

Released in 1976

Convergence of culture began to appear in the music industry as well as a new form of presenting music video. Many videos began to provide a narrative or some sort of montage of clips relating to a certain topic. In this particular video the audience was provided extra entertainment, something to grab their attention with. The trend of television was growing and the demand for music videos shot up.

http://youtu.be/fsDpznl8eIs

Song title: High way to hell 

By: AC/DC

Released in 1979

Controversy has increased over time, and this particular band had bad publicity due to the types of fans they attracted. The video is not performed live, it was recorded in a studio, meaning this was made solely for the 'people at home'. Almost to create an easily accessible way to rebel against what was expected of you

The 1980's

Released in 1981

Sexual reference and content started to become more regular and body image was highlighted, especially for women. Demand for funk and disco grew eventually leading to young 'hip-hop' artists. Todays labels have taken influence from the past and there have been a large number of sexually charged videos in recent times.

Released in 1984

Madonna offered fans consistent and controversial music videos, the video makes use of mis-en-scene and includes drinking alcohol as well as hints of sexual behaviour which at first would have been shocking. Women were begining to dress in more revealing clothes and had more freedom to self express themselves.

The 1990's

Released in 1990

Music videos became a method for artists and labels to create trends, i.e. 'MC Hammer Pants' became a trending style. Women are used in the video for visual appeal and in this particular video when the women appear, the editing suggests what the lyrics say "you can't touch this", partly influencing sexual behaviour. The video also sets a trend for dance moves- a style many modern artists chose to adapt with, modern examples would be, Soulja Boy and the Cali Swag District have used in 2010.

There was always heavy controversy surrounding Micheal Jackson, but by creating this music video he encouraged interratial relations and multi cultural behaviour. The 90's were a liberating time where cultures began to mix more and people came together. The World Wide Web was born in 1992, changing the way we communicate, changing the type of social groups we're used to speaking to. People became more customed to being around different ethnicities.

The 2000's

OK GO created a new fresh visually appealing technique of spreading word of mouth about their music as many artists have done over this past decade, such as Jessie J. By using clever choreography they were able to capture the essence of our generations creativity. People were able to connect with the artists due to the fact that they used simple and common machines to dance with.

The 2010's

There are heavy uses of effects and mise-en-scene, there is also a clear indication of multi cultural attitudes in the video above. The videos made from over 50 years ago were only viewable on television, now because of the development in technology, people all over the world are able to view any type of music video they wish, be it a band which is not very well known with an independant label or a mainstream artist with a major label.



Between the 2000's and the 2010's so far, there has been a large jump for the image of women. There have been large feminist movements through music, the above is a perfect example of what role women play in todays society and how world has socially adapted to gender roles reversing.