Pre-Production Pitch based on one of my three songs

http://www.unsigned.com/jackieboyz

Song name: 'She's not perfect'

CONTENT  

As well as creating a music video, there would be the production of a DVD cover along side a magazine advert. The music video would be integrated with the ancillary products through having the artist who appeared in the video, shown on the DVD cover and Magazine spread. The link would be made through the clothing and colour scheme being used. To create the sense of branding aimed for, there would also be merchandise such as hoodies and t-shirts involved as demonstrated JLS who have been marketed similarly.


NARRATIVE


Throughout my music video the lead singers would be separate from the narrative. There would be shots of the artist which come in between the main story being told through the song. The base narrative would involve high school teenagers who think of themselves to be popular, bullying a 'geeky girl' who is visually considered an outcast in society. All except one who chooses not to because he is attracted to her. At first in the video he is reluctant to approach her due to his surroundings but as the story continues he gains enough courage to hold her hand and demonstrate to his peers how he is not afraid to be with the girl he wants. As the artist aren't a part of the narrative, it leaves us open to experimentation with mise-en-scene.

AUDIENCE 

Age: It would be appropriate to target teenagers and young adults from the ages of 13 to 25 as they would be most likely to understand and relate to the situation and themes of love, courage and being different being shown in the music video.


Gender: It would be targeted at both genders, though the messages intercepted by both sexes will be different, the music video can still appeal to both. The male audience will understand that it is okay to not follow your friends and be different and the female audience will be comforted with the image that it is 'okay to be yourself' and that someone will love them for who they are.


Ethnicity: Any ethnicity as the scenario can be applied to anyone from any country and race. High school is the same in terms of the 'social ladder' nearly everywhere.


Class: Mainly working and middle class, any young adult who has been exposed to an environment of hier education. 


Life style and interests: Teenagers who enjoy socialising or young adults who have experienced moments in their lives which involved mixing with peers and going out at a young age. An audience who have been infatuated in high school before and know the feeling of what its like to have a secret crush.

STYLE AND FORM

The form of my music video will be 'Rn'B' and will be similar to the style of people like Bruno Mars and Ne-Yo. The video will have a narrative structure along with a portrayal of the artist as a person, their character would be expressed through their surrounding.


REPRESENTATION
My music video challenges the stereotypical idea that you have to date people within your own social class rather than whoever you like. It also challenges the idea that you need to change yourself or wear a lot of make up to be beautiful. It supports the idea of 'inner beauty' and being yourself as well as being able to have enough courage to go against what is socially expected of you.